(Yicai Global) Sept. 13 -- ByteDance Inc., the parent company of China's most popular free news app Toutiao, is officially expanding its integrated music video platform and social media network Tik Tok into markets across Asia.

Tik Tok is already one of the fastest growing apps and the most popular music video community in China, Tik Tok, the company said. It will now expand into markets across the region.

Tik Tok recently partnered with China's largest video website iQIYI to curate the market's very first and most viewed hip-hop talent show in 2017. The pair created an incubator system for talent as a fast channel for auditions.

Tik Tok makes it quick and easy for users to make unique short videos and share them with friends, the company says. The app is fast becoming a new cultural benchmark for the industry.

ByteDance's flagship app, Toutiao (which translates as "headline" in English), is a news and information platform based in Beijing. The app has 120 million active daily users as of September 2017. The company is eager to enter the video market and in February 2017, it acquired popular video app Flipagram, a start-up based in Los Angeles, for an undisclosed amount.

Tik Tok's community is growing rapidly in China and it is now starting to spread quickly into more markets globally. It provides talented generations of youth across the region with a platform for creation and sharing of music videos. It is becoming easier and more fun with Tik Tok's, said Viv Gong, head of marketing at the company.