(Yicai Global) March 1 -- ByteDance has sought to put a lid on the display of conspicuous wealth and consumption on its Chinese version of TikTok.

More than 2,800 Douyin videos have already been removed and almost 4,000 accounts have been blocked, the Beijing-based company recently said in a statement.

ByteDance will punish violators in strict accordance with the platform's rules, it added.

Controversial content such as displaying large amounts of cash or mocking people with less money is no longer acceptable on the platform. Moreover, minors are not allowed to show off luxury goods.

The company gave two examples of unacceptable behaviors. The first one involved a video of stacks of yuan and a car key placed on a table. In another one, a user had posted videos that suggested that the person was paid by clients to create content to brag about their wealth.

Editor: Emmi Laine, Xiao Yi