(Yicai) Nov. 26 -- Universal Robots views China, the world’s largest market for collaborative robots (cobots), as the prime opportunity for accelerating growth, according to the chief commercial officer of the Danish pioneer in human-friendly industrial robots.

UR has successfully integrated its supply chain in China, localizing production and services to achieve cost efficiencies and competitive pricing advantages, The Paper reported today, citing Stacey Moser, CCO of the Odense-headquartered company.

This strategy helps UR expand the application of collaborative robots beyond traditional industries like automotive and electronics, to new sectors such as healthcare, logistics, and food and beverage, Moser added during a press conference.

Collaborative robots are designed to work safely alongside humans and are gaining significant traction in industries like manufacturing and logistics. UR launched the world’s first commercially viable cobot in 2008.

China is not only the world’s largest market for collaborative robots but also the most competitive, making it an ideal location for gaining insights that can be applied to a wide range of other markets, said Chief Product Officer Tero Tolonen.

Founded in 2005, UR chose China as the location for its first overseas plant. Since entering the Chinese market in 2013, the company has sold over 90,000 collaborative robots worldwide.

Editor: Emmi Laine