On March 17, a report on Trina Solar Co., Ltd. (688599. SH, hereinafter referred to as "Trina Solar") documents circulated on the Internet. The document is titled "Trina Solar's Announcement on Preventing Sales Practices through Unauthorized Channels" (the "Announcement"). According to the announcement, "Trina Solar has recently found that some merchants in the market have sold suspected solar module products of our brand through informal channels without our authorization, which seriously disrupts the market order, damages the legitimate rights and interests of authorized dealers and consumers, and may cause significant risks to product quality, after-sales service and user rights." ”

Trina Solar said that the company sells its products through official sales and officially authorized ecosystem partners; Unauthorized sales by any third party through e-commerce platforms, offline stores or other channels.

Trina Solar advises consumers to purchase products through official channels and authorized dealers, and to obtain formal invoices and warranty certificates. Trina Solar said that if it finds any suspected unauthorized sales, please contact the company immediately to report it, and a reward will be given after verification.

On the afternoon of March 18, a reporter from the Economic Observer found on the Taobao e-commerce platform that there are many merchants selling Trina solar photovoltaic panels, with power ranging from 220W to 710W and prices ranging from 150 yuan to 836 yuan. According to the sales page, the solar PV panels bear Trina Solar's corporate logo (Trina Solar) and the factory SN code (product serial number), and the products are suitable for solar power systems, smart homes, solar chargers, etc.

(Trina Solar's solar panels sold by merchants on Taobao platform, Zhang Xiaohui/Picture).

On March 17, a reporter from the Economic Observer called the phone number left in Trina Solar's "Announcement", and the other party confirmed the authenticity of the "Announcement" and told the reporter that all merchants on Taobao are unauthorized sales stores. The products mentioned by the reporter belong to the "small board", and Trina Solar no longer sells "small board" products. It suggested that reporters go to formal channels to buy Trina Solar's photovoltaic module products.

Trina Solar stated in the announcement that products from non-authorized channels may come from unknown sources, and there are risks such as counterfeit, refurbished or non-original parts, and Trina Solar cannot enjoy Trina Solar's standard warranty services. Once there is a quality problem with the unauthorized product, the company will not be able to provide technical support and after-sales service, and the rights and interests of users will not be guaranteed.

As for why the aforementioned products were leaked out and appeared on the Taobao e-commerce platform, Trina Solar's staff said that they were not very clear.

Trina Solar stated in the announcement that the company has initiated market investigation and legal procedures, and will take measures including but not limited to legal proceedings and claims against infringing merchants, so as to resolutely safeguard market fairness and consumer rights and interests.

On February 28, 2025, Trina Solar announced its 2024 performance pre-loss:

During the reporting period, the company achieved a total operating income of 80.334 billion yuan, a decrease of 29.15% over the previous year; net profit attributable to the parent company -3.455 billion yuan, a decrease of 162.46% over the previous year; Basic earnings per share was -1.59 yuan, a decrease of 162.35% from the previous year.

Trina Solar explained the reason for the loss, mainly due to the year-on-year decline in the selling price of photovoltaic module-related products and the decline in the profitability of photovoltaic products during the reporting period, affected by the supply and demand of the photovoltaic industry chain.

On March 18, 2025, Trina Solar closed at 17.66 yuan per share, with a total market value of about 38.488 billion yuan.