SRP accelerates technological innovation and market expansion and continues to help the development of the analog chip industry
DATE:  Mar 13 2025

Driven by the global wave of intelligence and automation, analog chips, as a key technology connecting the real world and digital systems, are ushering in a period of rapid development. With the growing demand for high-performance chips in the fields of robotics, automotive electronics, and industrial control, the industry has put forward higher requirements for more efficient, more accurate, and more intelligent analog and digital-analog hybrid products. As a leading supplier of high-performance analog chips in China, SRP (688536) has made important progress in a number of key areas by virtue of its strong R&D strength and deep market accumulation.

In the automotive market, SRP continues to promote the R&D and market penetration of automotive-grade chips. At present, the company has launched more than 200 automotive-grade chips, covering core applications such as intelligent cockpit, ADAS (advanced driver assistance system), body control, chassis and power system, and has established solid cooperative relations with major domestic car manufacturers and Tier1 suppliers, and its business scale continues to grow. In addition, the company accelerated its global layout and successfully passed the supplier audit of Continental, an internationally renowned auto parts supplier, and officially became one of its global analog chip suppliers, laying a solid foundation for further expansion of overseas markets.

In response to the continuous demand for high-performance products, SRP continues to introduce innovative solutions. The company recently released the 150V ultra-wide input common-mode range, 1MHz high-speed current detection amplifier TPA158, which has excellent current detection accuracy and fast response ability in the ultra-high common-mode voltage range, and is suitable for server power supplies, intelligent robots, motor ESCs, base station power amplifiers and other fields. In addition, in industrial drive control applications, 48V multi-channel low-side drive arrays are gradually replacing the traditional MOS drive mode, and SRP has launched a 48V, 8-channel intelligent low-side driver array TPM8866, which has independent channel protection and diagnostic functions, and is widely used in relays, unipolar stepper motors, PLC digital outputs and other scenarios to further improve the reliability and efficiency of the system.

In addition, SRP continues to deepen its layout in the field of robotics applications, and its analog chip products play a key role in signal processing, power management, motion control and power consumption optimization, and are widely used in the industrial robot (industrial servo) market. At the same time, the company is actively expanding emerging application markets such as humanoid robots, accelerating the pace of product introduction, and promoting the further implementation of technology in the field of intelligent manufacturing.

Not only that, Chuangxin Micro, a wholly-owned subsidiary of SRP, has also made a breakthrough in market expansion. Recently, the 2025 Agent Conference of Chuangxin Micro was held in Shenzhen, and agent partners from all over the country gathered together to discuss new opportunities for future cooperation. At the meeting, Wang Guoliang, deputy general manager and marketing director of Chuangxin Micro, reviewed the company's development achievements in 2024 and expressed his gratitude to the agent partners for their strong support.

According to reports, in 2024, Chuangxin Micro's shipments will increase by 52% year-on-year, with cumulative shipments exceeding 1.7 billion, and the performance of four of the top five partners will increase by more than 30%. In addition, the performance of nearly ten agents increased by more than 5 million yuan, 95% of the partners achieved business growth, and the per capita sales increased significantly. Chuangxin Micro will officially merge with SRP in October 2024, and the synergy between the two parties is gradually emerging, which will provide stronger support for future market expansion.

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