Wang Hairong, chief reporter of Shenzhen Business Daily and Reading and Innovation

With the boom of humanoid robots, the first home service robot "Xiao Wei" created by Midea Group has once again become popular, and its built-in laser display function has become the focus of the industry. The provider of this core technology, Guangfeng Technology (688007. SH), with its world-leading ALPD laser display technology, has quietly stood at the forefront of the transformation of the robot industry. Guangfeng Technology's layout in the field of robotics is not only a breakthrough in its technological extension, but also a new engine for the growth of the 100-billion-level market.

Caption: Midea launched a home service robot brand, WISHUG, and launched the "Xiaowei" home service robot. (The picture comes from Midea's official website).

Give robots "visual expression".

In Midea's "Xiaowei" robot, Guangfeng Technology's ALPD laser display module plays a key role. Through ultra-short throw projection, automatic trapezoidal correction, high-brightness image quality and other characteristics, this technology has become the "eye" of the robot "Xiaowei", and has achieved two core breakthroughs:

Scene reconstruction capability: The robot can be moved to any position to project high-definition images, up to 100 inches, instantly transforming the home space into an immersive theater, game hall or interactive classroom;

Human-computer interaction innovation: through dynamic projection to guide user operation and real-time feedback game interaction, greatly enhance the emotional and practical value of service robots.

When the humanoid robot has the "visual expression" given by Guangfeng Technology, it will become its differentiated competitiveness from traditional service robots. Imagine if you want to inquire about the navigation route or tomorrow's itinerary, when other humanoid robots can only read to you one by one, the humanoid robot equipped with "visual expression" can immediately cast the navigation path and itinerary on the wall or the ground.

Strategic card position service robot track

The service robot market is still in the early stage of the outbreak, and the demand for subdivided scenarios such as education, elderly care, and medical care will continue to be released.

The cooperation between Guangfeng Technology and Midea is the first benchmark case for its core devices to enter the field of robotics, and there is a greater industrial logic behind it: ALPD laser module has the characteristics of miniaturization, low power consumption, and high ambient light anti-interference, and can be adapted to various robot scenarios such as home, commercial, and industrial.

Relying on nearly 3,000 global applications and authorized patents, Guangfeng Technology has built a full-chain moat in the field of laser display, from the underlying technology to mass production capacity, which is difficult to be replaced in the short term. It is worth noting that in recent years, Guangfeng Technology has invested a large amount of R&D expenditure in cutting-edge fields such as ultra-small optical machinery and AR optics, and has also continued to break through upstream to create more competitive core devices in the laser industry.

According to ABI Research, the global service robot market will exceed $130 billion in 2025. In the process of the evolution of robots from "functional machines" to "agents", Guangfeng Technology is reshaping the boundaries of human-computer interaction by virtue of the advantages of underlying optical technology.