At the CES Consumer Electronics Show held in Las Vegas in 2025, Guangfeng Technology (stock code: 688007. SH) and Scotland's Ceres Holographics have announced a major collaboration. Together, the two companies will explore innovative applications of transparent HUD (head-up display) technology, which aims to meet the stringent size, cost, reliability and visibility requirements of international automakers for transparent HUDs, and accelerate the adoption of this technology in the global market.

At the scene of CES 2025, the transparent HUD prototype developed by Guangfeng Technology and Ceres attracted a lot of attention. Ceres Holographics, a company specializing in the design and manufacture of new transparent displays and next-generation thin-film holographic optics, is known for its unique HoloFlekt® thin-film technology. The technology transforms any windshield or other glass structure into an ultra-bright, full-color display, which, in combination with automotive-grade projection equipment, provides a clear, safe and comfortable display of information for the driver and passengers.

Ceres has already established partnerships with industry giants such as Covestro and Eastman, and this collaboration with Guangfeng Technology has undoubtedly injected new vitality into its development in the field of transparent HUD. Guangfeng Technology, as a leader in the field of automotive optics, relies on its original ALPD semiconductor laser light source technology to provide Ceres and its partners with indispensable automotive-grade projection core devices in the supply chain. This key element is critical to delivering complete systems to an expanding OEM customer base.

Guangfeng Technology's automotive optics business has achieved remarkable results. Its full range of solutions covers three application directions: HUD, intelligent cockpit display and intelligent laser headlights, and has established a R&D and production management system in line with the certification system of the automotive industry. At present, Guangfeng Technology's on-board optical business has obtained 10 development sites, covering HUD PUG, vehicle-grade giant screens, pixel lights and other products, and has successfully landed 3 models. Among them, the M9, as the flagship SUV of Hongmeng Zhixing's panoramic wisdom, is equipped with the industry's first vehicle-grade projection giant screen provided by Guangfeng Technology, which has been widely recognized by the market.

Guangfeng Technology is also the world's first automotive optical supplier to win the designated position of laser projection intelligent headlights. The all-new smart Phantom #5 is equipped with a full-color laser projection lamp provided by Guangfeng Technology, which can achieve a maximum of 233 inches of cinema screen outdoors, bringing an immersive open-air cinema experience to camping enthusiasts. The application of this innovative technology not only enriches the outdoor entertainment experience, but also further enhances the leading position of Guangfeng Technology in the field of automotive optics.

With the improvement of the transparent HUD supply chain ecosystem jointly built by Guangfeng Technology, Ceres Holographics and its partners Covestro and Eastman, all parties will integrate their technological advantages and resources to provide a full range of solutions from design to manufacturing. This will strongly promote the rapid development and widespread application of transparent HUD technology, bringing a safer and smarter driving experience to drivers.