From the world premiere in Australia to the success of the Global Fan Carnival in China, the new smart Genie #5 adhering to the concept of "global products" has been officially launched. Among them, the most eye-catching for consumers is nothing more than the industry's first intelligent projection lamp, the world's first innovative application in the field of automotive lights, the core device comes from the first batch of listed companies on the Science and Technology Innovation Board, Guangfeng Technology (688007. SH）。

It is worth noting that Guangfeng Technology is the first automotive optical supplier in the world to win the designated point of laser projection intelligent headlights. As early as December 2022, Guangfeng Technology announced that it had obtained a designated project for smart projection lights from Smart. Later, in April 2023, Guangfeng Technology announced that it had obtained a development designation notice issued by BYD and became a supplier of on-board optical components for BYD Automobile, providing it with intelligent headlight module products.

Won the world's first laser projection intelligent headlight fixed point

With the launch of the new Smart Elf #5, it marks that Guangfeng Technology has taken the lead in realizing the mass production of laser intelligent projection lights.

Specifically, Smart's fixed-point project was announced in December 2022 and successfully landed with the car in October 2024, relying on strong technical capabilities, Guangfeng Technology shortened the distance from fixed-point development to mass production of traditional automobile manufacturing that takes 3~5 years to complete, which not only overcame the "barrier" of industrial integration, but also crossed the "technical gap" from consumer-level projection products to vehicle-grade projection solutions.

If the laser intelligent projection lamp is to enrich the driving pleasure of consumers, then the smart headlight is to innovate the interactive experience of people and vehicles.

In April 2023, Guangfeng Technology announced that it had obtained a development designation notice issued by BYD and became a supplier of on-board optical components for BYD Automobile, providing it with laser intelligent headlight module products. Combining the advantages of high brightness, small size and low energy consumption of laser light source, this intelligent headlight module product can achieve megapixel level light control, which can not only meet the basic lighting needs, but also meet the intelligent needs of ADB (adaptive high beam system), pixelated projection, and human-vehicle interaction. According to the recent interactive records of Guangfeng Technology's investors, the cooperation with BYD is progressing normally, so please pay attention to the follow-up landing of the company and its fixed-point headlight module products.

China's projection lamp technology is the first to go international

According to official information, smart is accelerating the "China-Europe dual-core, global layout" strategy, in Europe, smart in 17 European markets to establish 308 sales and service outlets and 418 service outlets. From a global perspective, up to now, smart has covered 23 countries and regions in China, Europe, the Middle East, Southeast Asia, and South Asia, and unswervingly promotes the concept of "global products".

This also means that, following the globalization of the new smart Elf #5, the Chinese laser projection lamp technology represented by Guangfeng Technology has entered the international market for the first time, bringing innovative ideas to the global lamp technology and serving global consumers.

At the same time, Guangfeng Technology's world's first ALL-in-ONE all-round laser headlamp has also been unveiled in high-reputation international professional forums such as DVN Detroit Automotive Lighting Seminar and IFAL International Automotive Lighting Forum, and is currently in extensive contact with international customers. ALL-in-ONE all-round laser headlights are different from traditional lights with only lighting functions, and can achieve the effect of "precise lighting + precise display" through a single lamp module, providing users with integrated functions such as lighting, color display, headlamp fog lamps and ADB, significantly reducing the overall power consumption and volume of the lighting system, and helping car manufacturers achieve cost-effective comprehensive platform optimization while improving vehicle functions.

According to the financial report of Guangfeng Technology, the company's automotive optics business achieved operating income of 458 million yuan in the first three quarters of 2024, of which 217 million yuan in a single quarter in the third quarter alone, setting a new high for business. As a new source of revenue, the on-board optical business has gradually become an important part of Guangfeng Technology's revenue, and the company has 9 fixed-point points covering automotive-grade giant screens, pixel lamps and other products, and the certainty and sustainability of the on-board optical business have been steadily enhanced, and the first-mover advantage is unbreakable.

According to a report by Grand View Research, the global automotive lighting market size was valued at USD 34.44 billion in 2024 and is expected to reach USD 48.73 billion by 2030, growing at a CAGR of 5.95% from 2024 to 2030. In the fast-growing market, technological innovation will have a broader space for development, and Guangfeng Technology has taken the lead.