major listed companies in the industry: BOE (000725); Shen Tianma (000050);(002387); Huaying Technology (000536);(688055);(688538) etc.

Core data of this article: Market size; Market share, etc.

-- China's OLED panel still needs to be strengthened compared to leading foreign companies

In 2010, China's first AMOLED pilot line was completed and put into production in Kunshan. At present, BOE, Tianma, Vicino and other companies are building OLED production lines. In the industrial chain layout, China has a number of enterprises in the development of related materials. However, compared with the OLED industry in leading foreign countries, China's OLED industry chain still needs to be improved. In particular, the competitiveness of upstream key raw material products is weak, and most of the key equipment and the systematic technology of the whole set of equipment are in the hands of Japanese, Korean and European companies.

At present, there are about 40 universities and research institutions engaged in OLED technology research and development in China, and many companies are involved in the industrialization of OLED. The competition in the smart phone OLED market is fierce. At the same time, with the upgrading of smart phones, consumers will put forward further requirements for OLED panels in terms of thinness, quality, and color, while TV panels and other commercial display OLED technologies are still in continuous development. stage. Overall, China's OLED is still in the growth stage.

-- A number of enterprises have carried out the layout and construction of OLED production lines

With the rapid development of the new generation of information and communication technologies represented by the mobile Internet, the Internet of Things, cloud computing, big data, etc., as application platforms and terminals, consumer electronics such as smartphones, tablets, and wearable electronic devices The market demand for products and smart home products continues to grow, and the shipments of smart terminals continue to rise.

As a key component of the above-mentioned intelligent terminal equipment, the market demand for display devices is growing rapidly. The mainstream display technology applied in the market has experienced four main display technology forms: CRT, PDP, LCD and OLED. OLED display is mainly divided into PMOLED and AMOLED two categories, benefiting from high brightness, high resolution, high color performance, low energy consumption and other advantages, AMOLED has basically replaced PMOLED, become the current OLED mainstream application products.

From the existing production line of OLED in China, BOE is in the leading position in the production line and production capacity layout. China's OLED industry layout production line enterprises are very concentrated, only a few enterprises have the capital and technology to carry out the relevant production capacity layout. Production lines are mainly concentrated in South China, Southwest China and East China.

-- China's OLED production capacity is rapidly increasing

From the perspective of the scale of production capacity, since 2011, with the commissioning of China's OLED production line, the rapid release of production capacity. According to DSCC estimates, China's OLED production capacity will continue to increase from 1.5 square kilometers in 2018 to 21.8 square kilometers in 2022. According to TrendForce data, in 2023, China's OLED panel production capacity accounted for 43.7 percent of the world, while South Korea's global share of 54.9 percent, China's OLED panel production capacity is achieving a rapid catch-up to the world's first OLED panel.

-- OLED display technology tends to mature market demand continues to expand

From the perspective of market size, as OLED display technology continues to mature, production costs are gradually decreasing, and more low-end smart device products are equipped with OLED panels, and the market demand for OLED industry continues to expand. In 2017, the full-screen market broke out completely. Domestic and foreign mobile phone brands launched their new full-screen machines one after another. The iPhone X, which symbolizes the representative of high-end mobile phones, also adopted a full-screen design, pushing the full-screen to a new climax. In 2022, with the release of OLED production capacity and the continuous improvement of yield, OLED panel prices have declined, and major smartphone manufacturers will sink OLED and even flexible OLED to low-end models.

According to Omdia, the global OLED panel market will be $45.5 billion in 2022. From the downstream structure, smart phones are the largest application market, IT, car, TV and other areas of penetration growth space is larger. According to DSCC data, OLED production capacity will account for 47% of the world's total in 2022, and OLED TV/IT/automobile production capacity will account for 43% of the world's total. According to this, the overall market size of China's OLED industry is expected to account for about 45% of the global market, and the market size of China's OLED industry will be about US $20.5 billion in 2022.

the global OLED industry market size is expected to further increase to 50.2 billion yuan in 2023. At the same time, China is expected to benefit from the continued increase in OLED panel market share, with the market size expected to be 24.1 billion US dollars in 2023.

-- China's flexible OLED panel companies have fewer leading effects

From the perspective of flexible OLED panel shipping enterprises, China's flexible OLED panel market is concentrated in the hands of a small number of enterprises, mainly including BOE, Tianma, Visino and China Star Optoelectronics. From 2022 to 2023, BOE is firmly at the top of China's flexible OLED industry, with a stable market share of more than 50%. In addition, Tianma flexible OLED products are rapidly released, and the share of flexible OLED panels will increase significantly in 2023.

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