As an annual e-commerce promotion event, the "Double Eleven" shopping festival is quite attractive to consumers. With the end of the "Double Eleven" in 2023, the recent e-commerce platform war report has been disclosed, a number of data performance bright. Many A- share listed companies have been preparing for the "Double Eleven" since presale. Recently, many companies have also disclosed relevant transaction data.

Source: Photograph Network

the "double eleven" shopping carnival ended, with many data reaching new highs

at zero o'clock on November 12, 2023 "double eleven" officially ended.

data show that as of 0: 00 on November 11, 402 brands on the Tmall platform had sold more than 100 million yuan, of which 243 were domestic brands and 38000 brands had a year-on-year increase of more than 100 percent. This year, double 11, Taobao live ecological prosperity. As of 0: 00 on November 11, Taobao's 58 live broadcast rooms had sold more than 100 million yuan, 7 talent anchors and 7 brand stores had sold more than 100 million yuan for the first time, and 451 store live broadcast rooms had sold more than 10 million yuan.

jingdong war report shows that as of 0: 00 on November 11, the total number of viewers of jingdong's live sales exceeded 0.38 billion, with more than 60 brands selling more than 1 billion yuan, the turnover of nearly 20000 brands increasing more than 3 times year-on-year, and the volume of new business orders increasing more than 5 times month-on-month.

according to the data report of "double 11 good things festival of tremolo mall", from October 20 to November 11, the total live broadcast time in the live broadcast room of tremolo e-commerce company was 58.27 million hours, the short video of hanging shopping cart was played 169.7 billion times, and GMV of tremolo mall increased by 119 year on year.

Pinduoduo data show that during this year's "Double Eleven" promotion period, 10 billion subsidy orders increased by 107 year-on-year, 10 billion subsidy users exceeded 0.62 billion. Pinduoduo's tens of billions of subsidies for mobile phones, digital, home appliances and other products are still the "most fragrant" choices for consumers. Many brands of large and small home appliances have made a good start, and more than 20 sub-categories have doubled.

Data show that during the "Double Eleven" this year, the outdoor sports industry showed explosive growth, with sales of cycling, skiing, and outdoor shoes and clothing products increasing by 300 year-on-year. And with the national tide hot, the major e-commerce platform, the national brand is highly sought after by consumers. According to the data of China International Electronic Commerce Center Research Institute, among the top 20 brands in online retail sales, domestic brands occupy 11 seats.

with the passion of online orders, express logistics industry also ushered in the "peak" test. Monitoring data from the State Post Bureau show that from November 1 to 11, 2023, postal express enterprises across the country collected a total of 5.264 billion express parcels, an increase of 23.22 percent over the same period last year, and the average daily business volume was 1.4 times that of weekdays. Among them, on November 11, postal express companies across the country collected 0.639 billion express parcels, 1.87 times the usual business volume, an increase of 15.76 percent over the same period last year.

Shentong Express (002468.SZ) has disclosed that on October 18, 2023, "double 11" will be fully launched. In terms of capacity construction, before double 11, Shentong Express's new transfer centers in Nanchang, Luoyang, Xi 'an, Lanzhou and Xinjiang will be put into production one after another to continuously expand the capacity of the whole network and meet the peak test.

These listed companies disclosed the transaction situation, and the turnover of many companies' products exceeded 100 million yuan

In the field of listed companies, a number of A- share companies have recently disclosed the "Double Eleven" preparations and related product transaction data.

remote hope technology (002291.SZ) disclosed on the exchange's investor interaction platform that Hangzhou remote hope, a subsidiary of the company, realized a transaction amount (hereinafter referred to as GMV) of 3.29 billion yuan from October 1 to November 11, up 38% year on year (compared with the same period last year). The company signed star Jia Nailiang to achieve GMV over 1.36 billion yuan during the double eleven this year.

Ali data show that during the double eleven, tomson beijian (300146.SZ) official flagship store ranked TOP1 in the sales of Tmall health food/dietary nutrition supplement food stores, ranking first for five consecutive years, six days ahead of the same period last year.

as of 24: 00 on November 11, 2023, the total turnover of kangenbei (600572.SH) double eleven exceeded 90 million yuan, of which the health consumer goods division increased by 22.4 compared with the same period last year, and the traditional Chinese medicine plant medicine division increased by 18% compared with the same period last year.

beauty makeup (605136.SH) disclosed that during the double eleven promotion period, the GMV of the company's own brand intriguing files officially opened for sale in the first 4 hours reached 197 in the same period. For the first time, GMV exceeded 300000 yuan live on Yurong Chuyin platform, and the operation of other private brands went smoothly.

on November 6, perrier (603605.SH) announced that in the double eleven phase of 2023, the company's main brand perrier won the first place in the transaction amount of multi-platform beauty makeup categories such as Tmall and tremolo (hereinafter referred to as GMV)(the statistical caliber is the amount paid in full before returning the goods). According to preliminary calculation, the GMV of Perrier's main brand Perrier's Tmall flagship store is about 1.8 billion yuan (statistical time: 20:00 on October 31, 2023-23:59:59 on November 3), up about 40% year on year. GMV, a chattering platform, is about 0.47 billion yuan (statistical time: 00:00 on October 20, 2023-23:59:59 on November 3), up about 200 year on year. Are the top of the beauty category. In terms of performance, in the first three quarters of 2023, Perrier's operating income, net profit attributable to shareholders of listed companies, and non-net profit were 5.249 billion yuan, 0.746 billion yuan, and 0.726 billion yuan, respectively, an increase of 32.47 over the same period last year.%, 50.60, 52.18.

No. 9 company (689009.SH) is mainly engaged in the research and development, production, sales and service of intelligent short transportation and service robot products. The company's main business income comes from the sales of electric balance vehicles, electric scooters, electric two-wheelers, all-terrain vehicles and service robots. Four hours before the double-eleven event on October 31, 2023, company no 9 achieved a good news. its self-operated full-channel sales broke 0.304 billion, up 72% year-on-year. among them, the full-channel sales of electric two-wheeled vehicles broke 0.284 billion, up 91% year-on-year, covering the categories of Tmall, jingdong and electric two-wheeled vehicles. the sales volume and sales volume of three platforms in the category of shaking electric vehicles, accessories and transportation vehicles were double TOP1. In terms of performance, in the third quarter of 2023, No. 9 Company achieved operating income of 3.146 billion billion yuan, a year-on-year increase of 11.89; net profit attributable to shareholders of listed companies was 0.156 billion billion yuan, a year-on-year increase of 13.31.

Petty shares (300673.SZ) brand operations division of the financial director said that the company's implementation of activities this year measures more inclined to precision. The first is to optimize brand marketing, such as increasing investment in Little Red Riding Book, increasing the effective exposure of brands and products, and at the same time cooperating with more mid-waist talents to expand sales and allow products to reach more users; The second is to continue to increase investment in the Jue Banquet brand. According to the current performance, the performance of "double 11" presale is outstanding, especially in the market segment of middle and high-end dog snacks, Jue Banquet continues to occupy the top of the presale list.

beitani (300957.SZ) disclosed that the company's double-eleven presale data performed well. according to the statistics of third-party platforms (as of 24: 00 on October 31, 2023), winona was listed as the TOP7 in the Tmall beauty industry and entered the TOP10 in the Tmall beauty industry on the double-eleven for 7 consecutive years. Brand winona opened for 4 hours to reach the top of TOP1 in the Tmall mother and infant skin care category.

yuanfei pet (001222.SZ) said on the exchange's investor interaction platform that the company's pet traction products showed a good growth momentum in this year's Tmall double-eleven activities. the number of orders for kufei kangfei brand Tmall store increased significantly year on year during the double-eleven this year.

Xinhua Jin (600735.SH) is mainly engaged in the export of hair products, textiles and clothing and used cars and the import of cross-border e-commerce. The company's cross-border e-commerce achieved revenue of 0.325 billion yuan in the first three quarters, up 11.6 from the same period last year. The company said that double eleven is a very important marketing activity of domestic e-commerce companies in the first half of the year, during the double eleven activities, subsidiary Shanghai Lizhi in Tmall, Jingdong, shake sound, fast hand and other platforms to carry out multi-brand multi-frequency live broadcast business.

Good wife (603848.SH) disclosed that the company started preparing for this year's "Double Eleven" event very early, and both online and offline channels launched new products to attract consumers to participate in this event.