Yili Accuses Mengniu of Using Unreasonable Means to Secure Olympic Partnership
Xu Wei
DATE:  Jun 21 2019
/ SOURCE:  yicai
 Yili Accuses Mengniu of Using Unreasonable Means to Secure Olympic Partnership Yili Accuses Mengniu of Using Unreasonable Means to Secure Olympic Partnership

(Yicai Global) June 20 -- Yili Industrial Group, a 2022 Beijing Winter Olympics sponsor, has accused Mengniu Dairy of paying Coca-Cola's huge Olympics sponsorship fee to become a joint global partner of the International Olympic Committee.

The move conflicts with the dairy category that the IOC had authorized to the Beijing Winter Olympics Organizing Committee and infringed upon the legitimate rights and interests of the event's partners. The Beijing Olympic Organizing Committee interviewed Yu Xubo, president of shareholder COFCO, and Chen Lang, chairman of Mengniu, but did not make changes to the matter, the statement said.

If the company's rights cannot be guaranteed, it will have to consider withdrawing from cooperation with the Beijing Winter Olympics Organizing Committee or to terminate cooperation with the Olympic Games after 2024, Yili said.

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Keywords:   Yili Industrial Group,Beijing Winter Olympics