Xiaomi Is Increasing Europe Shipments Faster Than Rivals
Qian Tongxin
/SOURCE : yicai
Xiaomi Is Increasing Europe Shipments Faster Than Rivals

(Yicai Global) Aug. 13 -- Xiaomi Technology's shipments to Europe expanded faster than those of its key competitors such as Samsung Group and Huawei Technologies in the second quarter to rank the Chinese smartphone maker fourth with an almost 10 percent market share.

Beijing-based Xiaomi's shipments jumped 48 percent to 4.3 million units in the three months ended June from a year earlier, according to a report released today by Singapore-based global tech market researcher Canalys.

South Korea's Samsung kept the top spot with 18.3 million shipments, a gain of 20 percent. Compatriot Huawei and California-based Apple came second and third, but their shipments declined. Huawei fell 16 percent to 8.5 million, while Apple slipped 17 percent to 6.4 million.

Shenzhen-based Huawei is under the cloud of China-US trade frictions, the report noted, and so rivals are exploiting the situation to carve out market share. Xiaomi's main edge is low prices that cater to price-conscious Europeans and it is gaining ever more trust and support from the continent's big telecoms carriers.

If Huawei continues to feel the pinch in overseas markets, Xiaomi's European sales are on track to catch up with it in the third quarter, Canalys analyst Jia Mo told Yicai Global.

Savage competition in the smartphone sector is driving small local brands to the wall, while Samsung is so dominant that retailers and telecoms firms seek alternatives to reduce their dependence on it. That's where Xiaomi comes into its own, Jia added.

Editors: Dou Shicong, Ben Armour

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Keywords: Xiaomi , Huawei