Yes. Super apps that integrate a range of services -- like social media, payments, shopping, travel and others -- will be a game changer in the world of apps and make life difficult for single-function appmakers and operating systems developers.

The biggest problem for these apps would come from regulators rather than business. If watchdogs believe these super apps hinder competition and ultimately harm consumer interests, they will take action, but they will need to find a way to define a monopoly in the sector first.