(Yicai Global) Sept. 5 -- Weibo has removed its new photo-sharing app Lvzhou, which largely resembles Instagram, from major mobile app stores after an online celebrity pointed out similarities between its logo and one designed by a South Korean studio.
"Weibo removed the application from online app stores after spotting the logo was copied," Chief Executive Wang Gaofei said on his personal Weibo account yesterday. The app is no longer available via Apple or Android stores.
The program, whose name means Oasis in English, has a logo eerily similar to that of the 2015 Ulju Mountain Film Festival, a Chinese internet celebrity with the online handle Hulianwangnaxieshier spotted. A design studio named Fnt designed the image.
Popular topics on Lvzhou include food, travel and fashion -- just like on Instagram, according to the Beijing section of news site Bendibao. The app encourages users to share their pictures and videos and connect with people who share similar interests, and began beta testing by invitation only on Aug. 29.
Lvzhou also resembled a Chinese app named Xiaohongshu, or Little Red Book, which was removed from app stores just a month before Weibo released the lookalike.
Editor: James Boynton