(Yicai Global) July 13 -- Marketing research firm Unique Capital and industry partners have set up the ‘Unique Awards’ to seek out outstanding players in China’s burgeoning MarTech sector, an emerging field in business marketing that harnesses the strengths of new technologies such as Big Data, cloud computing and artificial intelligence.

Intelligent digital marketing technology can help companies respond quickly to crises, such as in the case of the Covid-19 pandemic which changed the behavior and consumption habits of consumers.

The digital transformation of the marketing industry was previously hampered by lack of funding and talent. These issues are gradually being resolved. Last year the sector raised CNY11.21 billion (USD1.6 billion) through 104 instances of financing.

Shanghai-based Unique Capital, which serves as an innovative service platform focused on industry digitalization, has been a close observer of the development of Martech in China. It organized the 2019 MarTech Capital Annual Conference, the 2019 China MarTech Industry Investment and Financing Report, the 2019 China MarTech Industry Map and other related activities.

The new awards will help to promote the overall and rapid development of the country’s MarTech sector by sharing examples of companies’ progress. Learning existing and projected industry cases can help firms speed up their digital transformation.

Judges include Liao Ming, visiting professor of business and economics at New York University Shanghai, Zhu Jianqiu, chief executive of cloud computing software firm Zhiziyun and Min Jie, founder and CEO of Yijir Technology, as well as other tech leaders, renowned investors, famous scholars and media alliances.

The winners will be announced at the end of the month.

Editor: Kim Taylor