UK Consumers Begin to Take to China-Made Vehicles Just as They Accepted iPhones Made in China
Yicai Global
/SOURCE : Yicai
UK Consumers Begin to Take to China-Made Vehicles Just as They Accepted iPhones Made in China

(CBN - Global) May 4 -- More British consumers have started to treat Chinese-produced vehicles with an objective attitude since they have accepted that Apple Inc.'s iPhones are made in China, according to Mr. Chris Haughton, marketing director at Harris Group, the distributor of SAIC Motor Corp.'s Maxus brand in the UK.

Shanghai-based SAIC had 3,000 orders from the UK for its Maxus V80 model last year, and will deliver them between late May and early June. The iconic London black cab is also a Chinese-made vehicle in some sense as its maker The London Taxi Corp. was bought by Zhejiang Geely Holding Group Co. in 2013. And the two single-deck electric buses called K9 built by BYD Auto Co. have been running on London bus routes for two years. BYD won an order for another 51 last year.

"Consumers are starting to accept Chinese brands more," said Mr. Haughton of Harris Group. According to earlier data, European consumers have believed that the reliability of Chinese-made vehicles is only 40 percent of that of German brands. Automakers such as SAIC and Xi'an-based BYD said they hope to change this impression through user experience. SAIC and Changan Automobile Co. have set up research and development centers in the UK.

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