(Yicai Global) Jan. 26 -- Fresh cherries, liquor, and seafood are replacing dried fruit, candy, and pastries as the top-selling food and beverage products for the Chinese New Year holidays.

Cherries are the No. 1 bestselling festival product on Alibaba Group Holding's Tmall ahead of the holidays, the Hangzhou-based e-commerce firm said in a statement. The holiday starts on Feb. 11 but consumer consumption may turn out different this year as many governments have recommended workers to refrain from traveling to their home towns.

Young people were online to splurge. The post-90s generation bought almost half of the Kweichow Moutai baijiu sold on Tmall, as well as products made by sparkling water brand Genki Forest.

Red makeup is also trending. Clients born after the 1990s have been eager to buy beauty products in the vibrant color, deemed lucky in the Chinese culture, on bulk-buy platform Pinduoduo, the Shanghai-based firm said in a statement yesterday.

Spring Festival editions of lipstick and foundation have been very popular on Pinduoduo while sales of certain types of personal care items such as facial cleanser and hair removal devices have surged four times from a year ago.

The pandemic gave rise to some new top-sellers last year. Self-heating hot pot bowls, instant noodles, and baked cupcakes ranked as the three most popular food items sold on Taobao during the Chinese New Year holiday while people in many places were ordered to stay home during the epidemic, according to the Alibaba-owned platform. The number of searches for these items on Taobao jumped as much as 200 times from February 2019.

Editor: Emmi Laine