Tmall Racks Up CNY100 Billion in Singles Day GMV in Just 64 Minutes
Liao Shumin
/SOURCE : yicai
Tmall Racks Up CNY100 Billion in Singles Day GMV in Just 64 Minutes

(Yicai Global) Nov. 11 -- Alibaba's business-to-consumer e-commerce platform Tmall facilitated sales of CNY100 billion (USD14.3 billion) worth of goods in just 64 minutes this morning after its Double 11 Shopping Festival got underway at midnight.

It reached the same feat in 107 minutes last year, after taking more than nine hours in 2017 and 18 hours the year prior. In 2015, gross merchandise volume never reached the milestone.

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Keywords: Tmall , Double 11