(Yicai Global) Nov. 13 -- Tmall, the online business-to-consumer retail marketplace under Alibaba Group Holding Ltd. [NYSE:BABA], raked in an impressive CNY168.3 billion (USD25.31 billion) on Nov. 11, the Chinese online shopping festival commonly known as Singles' Day.
The figure marked a new global record for single-day retail revenue, according to data released by the Chinese e-commerce behemoth. About 90 percent of orders were made on wireless devices.
Shoppers from around the world made 1.48 billion transactions on Alipay, Alibaba's mobile and online payment platform, on the day, 41 percent more than the same day last year. Some 812 million orders were processed at logistics firms, up 23 percent.
Driven by advances in technology and Big Data, Singles' Day has begun to make waves across the world. More than 140,000 domestic and overseas brands took part in the shopping bonanza, with some 15 million products attracting consumers from 206 countries and regions.
The largest exporters of goods sold on Tmall on Nov. 11 were Japan, the US, Australia, Germany and South Korea.