(Yicai Global) March 28 -- Shares of Three’s Company Media Group rose after the Chinese marketing services provider said it plans to develop new-generation artificial intelligence marketing tools with AI technology developer iFlytek.

Three’s Company Media [SHA: 605168] closed up 2.5 percent at CNY153.70 (USD22.32) a share today, after earlier surging by the 10 percent exchange-imposed limit.

The pair will use Three’s Company Media’s vast amounts of data and iFlytek’s AI tech to develop next-generation AI marketing tools that can offer clients solutions such as brand and media strategies, posters, copy-writing, and virtual humans for livestreaming e-commerce, the Xi’an-based marketing firm said late yesterday.

Moreover, the partners intend to use iFlytek’s smart digital human technology and solutions to create virtual character sets and images for Three’s Company Media’s clients, improving its marketing capabilities, the firm added.

Revenues from the cooperation will depend on the market development, Three’s Company Media noted, without releasing any estimate.

Editor: Futura Costaglione