Tencent, Nintendo Affiliate Pokemon Partner on Video Games for Chinese Market
Liao Shumin
/SOURCE : yicai
Tencent, Nintendo Affiliate Pokemon Partner on Video Games for Chinese Market

(Yicai Global) July 23 -- China's largest video gaming company, Tencent Holdings, is joining with Japan's Nintendo-backed The Pokémon Company to bring new gaming experiences to China.

This will be done through its game developer unit TiMi Studio Group, the Shenzhen-based firm said on its Tencent Games Twitter-like Weibo account yesterday, without giving further details.

It is possible that the tech giant aims to introduce the augmented reality mobile game Pokémon Go into the country, with some adaptations for the Chinese market. The Pokémon Company owns the rights to the hugely popular Pokémon franchise including video game software, films, television series and merchandise. The move would also allow the Kyoto-based company to tap into the world's largest video games arena.

The move is Tencent's latest step to bring Nintendo's top-selling video gaming software and hardware to China. In April, Tencent won approval to sell the Nintendo Switch console in the country. Earlier this month, it set up a Nintendo cooperation department to oversee its Switch-related business.

TiMi Studio is the developer of best-selling mobile gaming titles King of Glory, Call of Duty, QQ Speed and Crossfire: King of Gun Battle.

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Keywords: Tencent , Pokemon Company , TiMi Studio Group