Tencent's Mobile Game, King of Glory, Boasts 50 Mln Active Daily Users
Yicai Global
/SOURCE : Yicai
Tencent's Mobile Game, King of Glory, Boasts 50 Mln Active Daily Users

(Yicai Global) Jan. 4 -- The mobile role playing game, King of Glory, released by Chinese internet giant Tencent has reached 50 million active daily users. The game has surpassed Nintendo's Pokemon Go to become the world's most popular mobile game.

The rise of King of Glory, which has been downloaded more than 200 million times so far, marks a major transition in Chinese gaming from PCs to mobile devices, as well as the ongoing dependency of China's top games on imported designs, according to the Financial Times. King of Glory is the mobile version of League of Legends, which was developed by Riot Games, a US game developer. Tencent acquired a controlling portion of Riot Games in 2011 and secured the remaining shares in Dec. 2015.

In the third quarter of 2016, Tencent's mobile game sales grew 87 percent year-on-year, propelled mostly by King of Glory. In the same period, Tencent achieved a 43 percent year-on-year profit growth, mainly attributable to its mobile game business. Tencent has become the world's largest gaming company in terms of turnovers, half of which come from the gaming business.

King of Glory gamers spend about six hours on the game each week, with their average monthly spending totaling CNY41 (USD6), according to Niko Partners, a market survey company. Like most mobile games in China, King of Glory is free to download, but Tencent makes money by selling add-on props like upgraded characters and weapons.

In contrast to Nintendo's Pokemon Go, almost all King of Glory users are in China. Pokemon Go peaked in July when its global daily usership reached around 45 million, but this number dropped to around 30 million a month later, according to data from Apptopia, an analytics company.

Tencent plans to release a Korean version of the game this year.

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