(Yicai Global) Jan. 9 -- TCL, the world's third-largest liquid-crystal-display television manufacturer, debuted its latest artificial intelligence-powered 8K TVs today at the Consumer Electronics Show 2019 in Las Vegas, while also revealing plans to expand in the Indian and US markets.

The company showcased its flagship X10 quantum-dot light-emitting diode 8K and 8-Series TVs, which will go on sale in the US this year.

North America represents a strategic market for TCL but the trade friction between China and the US has brought uncertainties, TCL General Manager for Overseas Business Wu Yuji told Yicai Global in an interview at the event. The Huizhou-based firm has begun to boost production in Mexico, Southeast Asia and India in response to risks related to the trade spat.

India is one of TCL's most important strategic markets overseas, Wu said, adding that the firm started setting up an industrial park there last month.

In order to grow in India, TCL aims to promote localization through building an industrial chain covering modules and assembly. The enterprise runs an online-only brand in the country called iFFalcon while the TCL brand covers both online and offline channels. The company has also launched mobile phones, earphones and audio products.

TCL needs to be more efficient, cost-effective and user-friendly to gain market share from Japanese and South Korean competitors like Samsung, LG and Sony, which account for over 70% of the Indian color TV market, said Wu.

The company has also attempted to expand into other overseas emerging markets like Russia and Brazil, he said, adding that TCL has a footprint in over 100 countries, and markets of focus for this year include India, Russia, Mexico, Germany and the UK.