Taobao Prunes Off Apple's iOS Recharge Business
Zhang Xia
/SOURCE : Yicai
Taobao Prunes Off Apple's iOS Recharge Business

(Yicai Global) July 17 -- China's largest online retail platform Taobao.com recently officially said that since features of the iOS recharge service lead to high incidences of transaction disputes, complaints and added trade risks, it will henceforth fully remove various virtual goods within the iOS recharge service.

From July 12 onwards, Taobao will eliminate the iOS, App Store, iPhone and other types of virtual goods.

The iOS recharge service has long logged a relatively high rate of transaction disputes and infringements, and exposed both buyers and sellers to heightened transaction risks, per the announcement.

The App Store recharge card is most useful to buy games unavailable in China, iTunes music albums, or e-books from iBook.

Since most Chinese applications support payment via Alipay, removing virtual goods from Taobao's shelves has little impact on players using Chinese servers. However, the accessibility to recharge and props buying will be affected to some extent for players who like to play games on servers outside China.

Alibaba Group Holding Ltd. [NYSE:BABA], China's largest e-commerce enterprise, operates the Taobao platform and also Alipay. Alibaba formally struck a deal with Alphabet Inc. [NASDAQ:AAPL] which gave Alipay successful access to Apple Stores by becoming one of its payment methods.

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Keywords: Taobao , Alibaba , Apple , APP , Internet , Online Payment , Virtual Products , IOs , Ant Financial Services Group