(Yicai Global) Jan. 18 -- Sun Hongbin, the chairman of property developer Sunac China, aims to breathe new life into Leshi Finance by rebranding it as Lewei Finance and installing Sunac staff in key positions such as chief financial officer.

Sun, who took over the reins of Beijing-based Leshi Internet & Technology Corp. last year, has decided to make the changes in order to better showcase the company's brand value and improve its running, Leshi Finance said in a press briefing today.

Leshi Finance has gone through trials and tests over the past six months, though its services, which include product launches, transactions, and user deposit withdrawals, are all operating well, the company said. The firm has also kept its promise of fulfilling all payments to users during the period.

Leshi Group suffered a serious financial crisis last year, resulting in founder Jia Yueting resigning as chairman and leaving for the US to pursue different business opportunities. Jia was succeeded by Sun Hongbin, and he installed Liu Shuqing, a Sunac veteran, as general manager of Leshi last month.