(CBN - Global) April 28 -- Famous basketball star Michael Jordan has taken sportswear firm Qiaodan Sports Holdings Co. to court over trademark infringement. The case is currently being held in China's Supreme People's Court but so far no verdict has been reached.
Qiaodan Sports has registered Mr. Jordan's name in pinyin, 'Qiaodan,' as a trademark. Its Qiaodan sport shoes are hot sellers retailing at CNY119 (USD18) a pair. Mr. Jordan believes this to be a misuse of his name, identity and image and is in violation of China's 'Against Unfair Competition Law.' He has applied for the registration of this trademark to be revoked.
"I believe my Chinese fans and all Chinese consumers deserve to know what they are buying, and that Qiaodan Sports and its products have no connection to me. I respect the Chinese legal system, and I look forward to the court's ruling," said Mr. Jordan
Earlier this year, Mr. Jordan filed a lawsuit asking Qiaodan Sports to remove all references to trademarks such as 'Qiaodan' and variations of the word 'Jordan' in Chinese, but his case was dismissed. He filed another lawsuit in April but the Beijing Municipal Higher People's Court upheld the initial verdict.