Singles' Day Event Sales Hit CNY35.3 Billion in First Hour on Tmall
Yicai Global
/SOURCE : Yicai
Singles' Day Event Sales Hit CNY35.3 Billion in First Hour on Tmall

(Yicai Global) Nov. 11 -- In the first hour of Singles' Day, a large-scale online promotion event, Tmall.com, the higher-end e-commerce platform of Alibaba Group Inc. achieved business volumes of CNY35.3 billion with logistics orders totaling 174 million.

Since the establishment of the Singles' Day Event in 2009, the transaction volume on tmall.com has risen to CNY91.2 billion on Nov. 11 last year, from CNY52 million on the inaugural event in 2009.

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