(Yicai Global) Sept. 21 -- Hexiangufu, a multi-channel network (MCN) and short video content provider, received tens of millions of yuan in A+ round financing led by Shenzhen Capital Group Co. today, online media outlet Jiemian.com reported.
Baidu Video also participated in the investment. Once this round of financing is completed, Hexiangufu will release MCN service products under ‘Shell Video’ brand and focus on incubation, training and special packages.
In 2014, Hexiangufu secured CNY5 million (USD758,500) investment from venture capital firms. Youku Tudou, China’s video service giant also invested in the company in 2014. It bagged CNY20 million in A-round of financing led by Qingelingxie Capital and HG Capital in July last year.
The startup company has established the layout of two core businesses, namely, its own video brand Hexiangufu and MCN service brand Shell Video.