(Yicai) March 12 -- Shanghai has issued an implementation plan including various measures to promote service consumption in multiple sectors.

Eleven sectors of service consumption are targeted in the plan released yesterday. They are culture and tourism, sports, health, elderly care, information, finance, education, catering, housekeeping, home services, and transportation.

The plan proposes 37 measures, including enhancing the consumer experience in cultural services, developing top-tier sports events, establishing a traditional Chinese medicine service system, actively promoting international education services, and fostering cruise service consumption.

As the "first stop" for inbound tourists in China, Shanghai is focusing on enhancing comprehensive service work for the related market, said Cheng Meihong, deputy director of the Shanghai Municipal Administration of Culture and Tourism. The city's most popular three-star and above hotels, along with 29 major theaters, have installed foreign card point of sale devices, improving the cultural and tourism consumption's pay convenience for inbound tourists, Cheng added.

"Based on the level of economic and social development in Shanghai and drawing on mature experiences from international service consumption markets, the city still has significant space and potential for the development of service consumption," noted Zhu Min, director of the Shanghai Municipal Commission of Commerce.

Shanghai will use the implementation plan as a reference to promote the upgrading of existing service formats, enlarging and strengthening service consumption in sectors such as urban tourism, cultural and art exhibitions, competitive performances, gaming, and digital content services, as well as consumer-oriented insurance and international education, according to Zhu.

The plan will also activate emerging service consumption, fostering new growth points in sectors including cultural and tourism metaverse intellectual property, fashion sports, international medical services, diversified rehabilitation services, benchmark large language models and services, and other emerging fields, Zhu noted.

Editor: Martin Kadiev