(Yicai Global) Oct. 19 -- Shanghai-based pop-up store operator and short-term renting platform, Putiandi, has raised CNY90 million (USD13.6 million) in A-round financing led by Eastern Bell Venture Capital, PGA Fund and GoHigh Fund, online media outlet Jiemian News reported yesterday.

The three funds co-invested CNY60 million and Meridian Capital contributed the remaining CNY30 million. The firm received CNY20 million in pre-A funding last July, led by GoHigh Fund.

Putiandi is a one-stop platform for short-term site rental services, and mainly provides unoccupied public spaces to branding businesses in shopping malls. The firm also engages in short-term rentals of mall atriums, plazas, and side halls.

The platform offers branding businesses through a software-as-a-service (Saas) marketing system featuring offline interaction with fans, customer relations management and operation of WeChat-based shops. 

Putiandi has reached strategic partnerships with nearly 3,000 shopping malls. Its customers are mainly positioned in the automobile, digital home appliance, retail, and internet sectors.