Samsung's Mobile Phone Market Share in China may Fall to 1.6% in Q4 Amid Increased Competition From Domestic Players
Zhang Xia
/SOURCE : Yicai
Samsung's Mobile Phone Market Share in China may Fall to 1.6% in Q4 Amid Increased Competition From Domestic Players

(Yicai Global) Nov. 13 -- Samsung's share of the Chinese smartphone market in may drop to 1.6 percent in the fourth quarter of this year following the rise of Chinese mobile phone vendors such as Huawei Technologies Co. and Xiaomi Technology Co., says a new report from market research company Strategy Analytics.

The South Korean electronics giant once held a share of around 20 percent in the market but with increased competition from local vendors such as Huawei, Xiaomi, Guangdong Oppo Mobile Telecommunications Corp. (Oppo) and Vivo Mobile Communication Device (Dongguan) Co. (Vivo), it has seen this share gradually decline.

The four domestic handset makers mentioned above made up a 66 percent share of the Chinese smartphone market in the third quarter, while Apple Inc. [NASDAQ:AAPL] represents the only foreign brand to feature in the top five smartphone makers in the country.

Samsung has laid off about 20,000 employees in China over the past two years due to its weak sales.

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Keywords: Mobile Phone , Market Share , SAMSUNG