(Yicai Global) April 12 -- Sales of pet health products on Chinese e-commerce platform Tmall recently exceeded CNY10 billion (USD1.5 billion).

Sixty percent of the top 50 pet health brands on Tmall were Chinese, according to statistics from Tmall, unit of e-commerce giant Alibaba Group Holding. The business-to-consumer website’s pet health sections cover health monitoring, gastrointestinal care, skin care and grooming, cat and dog care, and family pet care.

Chinese brands have significant advantages in the fields of technology-based health monitoring and nutritional products and have attracted many investors, the rankings showed.

Chongxing Pet Products, the parent firm of leading pet nutrition products maker Nourse, has raised over CNY1 billion (USD145.2 million). Reddog, a brand for early aging care of cats and dogs, raised nearly CNY200 million (USD29 million) in an angle round, and cat food brand Docile completed a Series A+ fundraiser last year. High-end pet food brand Partner closed a Series B round in February.

China’s pet market is not as mature as in developed countries, and most segments are not concentrated, so Chinese brands have great opportunities, an investor eyeing the industry said.

The market has gathered strong momentum in recent years, with consumption trends in many segments upgrading because of the increase in popularity of pet health.

Moreover, as the number of pet owners in China climbs, so does the need to meet more specific needs. Tmall is advancing the standardization of commodity categories based on consumer demand and added dozens of new pet commodity sub-categories over the past two years.

Editors: Shi Yi, Futura Costaglione