(Yicai Global) Nov. 10 -- South Korean game company Bluehole Inc., developer of popular strategy survival shooter game PlayerUnknown's Battlegrounds (PUBG), will take legal measures to safeguard its intellectual property rights on the Chinese market.

Bluehole has found more than 20 mobile games that imitate aspects of PUBG including its character art design and user interface, and some have surprisingly similar promotional slogans and names, TMTpost quoted the company as saying.

Bluehole is collecting evidence to take legal action with the help of law firms to protect the intellectual property rights of PUBG.

Brendan Greene, the chief designer of PUBG, expressed concerns about game cheats on the Chinese market. China's game-cheating software developers are very shrewd, but Bluehole is updating its anti-cheating system, Greene said.

Chinese internet giant Tencent Holdings Ltd.'s [HK:0700] mobile survival shooter game Glorious Mission had an alpha release on Nov. 8. Before that, NetEase Inc. [NASDAQ:NTES] and smartphone maker Xiaomi Inc. put out similar games.