New iPhone Pre-Orders in China Are Triple Last Year's, But Lack of 5G May Damp Sales
Qian Tongxin
/SOURCE : yicai
New iPhone Pre-Orders in China Are Triple Last Year's, But Lack of 5G May Damp Sales

(Yicai Global) Sept. 16 -- First day pre-orders of Apple's much-anticipated new iPhone 11 were more than triple the first day of sales of last year's iPhone XR, according to Alibaba Group Holding's Tmall online shopping website.

But turnover is expected to slump 15 percent this year due to the iPhones' lack of fifth-generation network capability, industry analyst IDC said. 

Within the first minute of pre-orders starting on Sept. 13, CNY100 million (USD14 million) worth of the smartphones had been purchased on Tmall, data obtained by Yicai Global showed. The iPhone 11 Pro series sold out within five minutes, according to e-commerce platform JD.com.

Android handset makers are ahead of Apple in 5G technologies with some 5G smartphones already on the market, IDC said. The Android operating system is likely to have the lion's share of the 5G handset market by 2023, at 87.4 percent, with Apple's iOS having the remainder, IDC added.

The new iPhone 11 series comes in three models: the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Prices range between CNY5,499 (USD778) and CNY12,699 (USD1,797). They are expected to hit the shops on Sept. 20.

The California-based firm will ship 8 million units of the iPhone 11 worldwide, around 10 percent less than last year's new models, an insider close to Apple's production lines said.

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Keywords: Apple