(Yicai) Sept. 19 -- Many multinational companies investing in China are seeking investment opportunities that are compatible with the country's development direction of new quality productivity, representatives told Yicai at the recent 24th China International Fair for Investment and Trade.

Vale recognizes important development opportunities in China as the country accelerates the new industrialization driven by innovation and based on green and low-carbon principles, said Dauter Oliveira, director of Asia development at the Brazilian miner.

China is actively promoting the continuous optimization and upgrading of traditional industries, and has achieved substantial results, Dauter said at the investment and trade event that was held in Xiamen, southeastern Fujian province from Sept. 8 to 11.

Vale can provide support for the development of these productive forces and the achievement of low-carbon and green development in China's steel industry with its high-quality iron ore and innovative solutions, he added.

Cross-border e-commerce, which is a form of new quality productivity in foreign trade, serves as a bridge through which Chinese small and medium-sized enterprises can enter global markets, while also attracting foreign investors to China.

"Although cross-border e-commerce is shipped from China to overseas, Shopee hopes to make the experience more localized,” Liu Jianghong, general manager of cross-border business at the Singapore e-retailer, told Yicai.

“Shopee has put a lot of effort into enabling overseas customers to deal with merchants who understand them and to leverage a supply chain that recognizes their needs," Liu said.

“Shopee, which has an office in Shenzhen, has taken root in the industrial belt since it entered China in 2017. For example, it has established an incubation hub covering the entire West Coast Economic Zone in Xiamen. The purpose is to be closer to supply chains so that first-hand information of demand enquiries can be conveyed to exporters quickly,” Liu added.

Matching projects with financial capital is one of the innovative measures taking place at the event. The Ministry of Commerce opened a 13,000-square-meter "Invest in China" match-making zone to connect projects run by multinationals with international investors.

The match-making area focused on promoting new quality productivity, with an emphasis on the artificial intelligence, smart manufacturing and health as well as the green and low-carbon sectors. The three major stock exchanges and many leading financial institutions all had booths in the special zone.

The China International Fair for Investment and Trade strives to implement China’s global development initiative with an eye to keeping industrial and supply chains stable and smooth and pushing for the recovery and development of the world economy through two-way investment.

Editor: Kim Taylor