(Yicai Global) Jan. 30 -- Zunyi Moutai Airport, backed by the world's most valuable liquor maker Kweichow Moutai Co., will sell air tickets with bottles of the famous beverage together, as part of a new marketing strategy to help it achieve 600,000 passenger-throughput in 2018.

In addition to the new sales plan, the airport, located close to the Kweichow Moutai's factory in Renhuai, southwestern Guizhou province, will also expedite construction of auxiliary facilities such as parking stands and a covered bridge this year, and explore starting night-time flights, Business Sohu cited airport board chairman Zhang Jiaqi as saying at an annual working meeting yesterday.

The facility, which opened last October, aims to make it easier for tourists to visit Moutai's workshop, the world's largest liquor culture museum and the birthplace of the brand.

Moutai Airport began construction in 2013 and hosts eight air routes and 24 flights to 13 cities such as Beijing, Shanghai and Tianjin. Passenger throughput exceeded 100,000 person-times within the first two months of operations.

The high-end liquor brand has been in short supply and prices have increased due to continuously rising demand and limited output since last year. The market price of its flagship product is closing in on CNY2,000 (USD313) per bottle.

Earlier this month, Moutai became the first consumer brand to reach a market capitalization of CNY1 trillion (154.8 billion) as shares rose on plans to increase ex-factory prices by 18 percent on average this year. The alcohol maker is one of only two consumer stocks among the top 20 Chinese-listed companies, along with home appliance maker Midea Group Co.

The stock price of Kweichow Moutai rose greatly last year. The closing price yesterday was CNY736.32, the highest share price at A-share market. Its total market value has reached CNY924.96 billion, making Kweichow Moutai the liquor manufacturer with global largest market value.