(Yicai Global) March 15 -- Some 60 percent of Chinese consumers say they are generally treated fairly in their daily transactions but when issues arise, they are usually about deceptive marketing, according to survey results.

Some 65 percent of the respondents say they have also had the experience of being treated unfairly, the China Consumers Association revealed in a report today. This is the sixth year that the organization publishes the consumer rights protection report. This time it had polled almost 22,800 people.

Consumption is growing quickly. China's total retail sales of consumer goods jumped almost 13 percent to CNY44 trillion (USD6.9 trillion) last year, according to statistics from the National Bureau of Statistics. Online retail surged 14 percent to CNY13 trillion.

Almost a third of the survey participants said that unfairness is most likely to be seen in marketing. Consumers were most dissatisfied with healthcare products and intermediary services for the second straight year. Meanwhile, their dissatisfaction with housing and decoration materials, as well as property management services rose.

A majority of consumers trust online retailers less than offline ones. But online, they increasingly pay attention to comments and reviews, particularly focusing on after-sales service.

Consumer rights protection should be improved. China needs to enhance its supervision on investment and wealth management, online payments, dating, gaming, and e-commerce, according to the report.

Almost 79 percent of the respondents consider their consumption to be reasonable. However, more than 40 percent of all said they had experienced anxiety regarding consumption. Those aged between 45 and 64 were feeling less anxious than others. More than 44 percent of the respondents said limited income is the main factor that restricts their consumption.

Editor: Emmi Laine, Xiao Yi