Lei Jun of Millet Technologies Says Each of Its 55 Enterprises Only Deals in One Product
Yicai Global
/SOURCE : Yicai
Lei Jun of Millet Technologies Says Each of Its 55 Enterprises Only Deals in One Product

(Yicai Global) Nov. 18 -- Lei Jun,the founder of Millet Technologies Ltd., are known Chinese high-tech enterprise, said today that each of Millet's 55 ecological-chain enterprises only deals in one product,andit recruit selites worldwide to better manage the sespecialties.

In a group interview with mediaat the 3rd World Internet Conference in Wuzhen,in southeastern Zhejiang province,hecited an example of how to produce better rice cookers: Millet invited the Japanese inventor of rice cookers to lead their new product development in this line.

From the start,Millet has defined its business model as the Muji Trading Ltd.of technologies. If Millet only sells mobile phones, it will have inferior customer flows, with customers visitingonlyonce a year or every two years -- effectively new comers each time--so the costs of attracting new custom will be higher. Therefore, for Millet to have products in diversified varietiesis of necessity.

He said that such a modelfacesmassive challenges--like brand and quality management.The company still occupies the world's top slots in many fields,such as mobile power banks. Millet also leads the world in many other of its product lines.

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