(Yicai) Nov. 22 -- Leading Chinese liquor maker Kweichow Moutai announced that one of its units has launched a new cocktail series targeting young customers.

Moutai Ecological Agriculture and Mojito International Wine jointly released a series of three cocktails made of blueberry distilled liquor mixed with Kweichow Moutai baijiu, inspired by classic drinks Bloody Mary, Whiskey Sour, and Singapore Sling, Yicai learned.

The cocktails have 30 percent alcohol and sell for CNY539 (USD76) per 500-milliliter bottle, Kweichow Moutai said yesterday.

Pop singer Jay Chou will be the new cocktail series’ ambassador to attract more young customers, the Guizhou province-based distiller noted.

Kweichow Moutai’s Chairman Ding Xiongjun said he hopes the cocktails can become an important alternative for young people at camping, parties, and home.

Traditional baijiu brands have been trying to launch new products to meet the changing demand of young people. Kweichow Moutai already released crossover products to attract youngsters, such as a co-branded latte-like coffee drink that has a slight baijiu aftertaste with Luckin Coffee and baijiu-filled chocolate liquors with Mars-owned confectioner Dove.

Kweichow Moutai reported a 19 percent increase in operating revenue to CNY103.3 billion (USD14.6 billion) in the first three quarters of the year from a year earlier, exceeding the CNY100 billion threshold for the first time. The company’s net profit rose 19 percent to CNY52.9 billion (USD7.5 billion).

Editor: Futura Costaglione