(Yicai  Global) April 16 -- E-commerce giant JD.Com has inked a deal to provide  China Pet Foods with new retail technology services including big data  to help the industry heavyweight improve operational efficiency and  offer products according to customers' demands.

China  Pet Foods has signed a memorandum of strategic cooperation with  Beijing-based JD, the Yantai-based firm said in a statement.

JD will employ big data technology to help China Pet Foods secure its  customers' profiles and market tendencies in an effort to produce pet  foods that meet market demands, and conduct targeted marketing to boost  its profit margin, the statement said. 

Both sides will also work together on integrating supply chains for pet foods to boost operational efficiency.

Editor: William Clegg