(Yicai Global) Nov. 24 -- China's e-commerce giant JD.Com, Inc. [NASDAQ: JD] has prosecuted a number of public relations (PR) marketing firms and individuals that allegedly brought shame on, started rumors about and infringed the reputation of JD.com, its trading platform. As the People's Court of Daxing District, Beijing, is reviewing the cases. JD.com has already received letters of apology from some of the prosecuted parties, sina.com reported yesterday, quoting the company.

The firms and individuals JD.Com sued include Ronghui Yangguang (Beijing) Culture Media Co., Cao Jian, Yu Ronghuang, Beijing Shineng Zhidian Co. and its legal person Yin Huidong.

These firms and individuals have seriously misled consumers, causing immeasurable damage to the goodwill, reputation and interests of JD.com, it said. Substantial commercial interests were behind the motive of the violators, JD.Com said, adding its lawyers will further investigate those responsible who benefit from the violation.

The sina.com report did not provide the details of the infringement of the above-mentioned firms and individuals.

Beijing Shineng Zhidian Co. and its legal person Yin Huidong said in a letter of apology that they have deleted all the articles that discredited JD.com immediately after receiving the court summons. They are willing to post a statement of apology on its media for 30 days, in the hope of reconciling with JD.Com.

Some other entities and individuals, namely, the O2OJie (Beijing) Technology Co., Yu Ronghuang and Cao Jian also canceled their accounts or deleted the violating articles. JD.Com responded by saying it will take measures according to its losses and the ensuing developments.

These violations that have damaged its reputation not only cause great harm to JD.com, but also challenge the laws, violate the business ethics, and undermine the integrated and transparent business environment, JD.Com added. Therefore, it will never tolerate it and will take necessary legal measures to safeguard its rights and interests resolutely. JD.com has also got the evidence about dozens of PR marketing firms suspected of smearing JD.com, and it will retain the right to further pursue its rights and their legal liabilities.