(Yicai Global) Dec. 5 -- JD.com Inc. [NASDAQ:JD] is piloting a program to replace paper invoices with electronic ones in select regions, and the Chinese e-commerce behemoth plans to expand the scheme to the rest of country by the end of February.

JD.com was one of the first companies to promote e-invoicing in China, sending out e-invoices as early as 2013, China Economic Net reported yesterday. The group has saved 650 tons of paper (or 5,000 trees) by issuing more than 1 billion e-invoices since last year.

These moves respond to the government's push for e-invoicing, energy efficiency and environmental protection and will help improve the company's operating efficiency, optimize consumers' shopping experience and foster a more convenient reimbursement processes, said JD.com Vice President Cai Lei.

JD.com and Tencent Holdings Ltd. [HK:0700] introduced a campaign to encourage consumers to opt for e-invoices during the Singles' Day shopping festival on Nov. 11 this year. Consumers were able to link their e-invoices from JD.com to WeChat, Tencent's social media platform, for a chance to win a price on the app.

JD.com highly values user experience, Cai said. JD.com will provide detailed instructions online, at its help centers and via customer service to help consumers get through the e-invoicing upgrade process, he said.