(Yicai Global) June 11 -- Beijing-based iQiyi, which launched a global video platform last June, has hired a former Netflix executive to advance its expansion abroad.

iQiyi has appointed Kuek Yu-Chuang as its vice president in charge of global strategic planning, marketing, business development, and public affairs, Beijing News reported.

Kuek joined Netflix as its managing director for Asia Pacific in 2016. Before that, he served US nonprofit Internet Corporation for Assigned Names and Numbers as its managing director for the APAC region. Kuek has studied at INSEAD, Harvard University, and Peking University.

Editor: Emmi Laine