Guangdong Oppo Mobile Communication Co.'s Oppo R9 beat out the California-based firm, selling 17 million units for a 4 percent market share. The iPhone 6s shipped 12 million units for a 2 percent market share, making it the second most-sold phone and marking the first time Apple has missed the top spot since 2012, according to a Counterpoint Research report.
Last year, China's smartphone shipments hit a record high, increasing 6 percent to 465 million units. The five fastest growing models were from domestic brands Oppo, Vivo Mobile Communications Co., Gionee Communication Co., Huawei Technologies Co. and Meizu Technology Co., according to the report.
The research showed Oppo and Vivo, both owned by BBK Electronics Corporation, grew 109 percent and 78 percent respectively. The sum of all the five brands accounted for 58 percent market share while Apple's shipments fell by 21 percent.