iPhone's China Market Share Falls to Fifth Place After 14% Drop in Sales Last Quarter
Xu Wei
/SOURCE : Yicai
iPhone's China Market Share Falls to Fifth Place After 14% Drop in Sales Last Quarter

(Yicai Global) July 26 -- The market share held by Apple Inc.' [NASDAQ:AAPL] iPhone fell further in China last quarter, indicating that its status as a dominant smartphone in the country is slipping away, independent high-tech analyst firm Canalys said in a report, predicting that the American brand will reach a watershed soon.

Phones from China's Xiaomi Inc. overtook the iPhone and ranked fourth in sales, the report said. Huawei Technologies Co. topped the best-sellers list with shipments of 23 million, followed by OPPO Electronics Corp. (21 million), Vivo Mobile Communications Co. (16 million) and Xiaomi (15 million).

Apple has not disclosed sales figures by region. Last year, the iPhone was dethroned as the most popular smartphone in China for the first time since 2012, Counterpoint Research said in a report earlier this year.

China's cellphone shipments totaled an estimated 113 million units last quarter, of which 75 percent came from the top five brands, Canalys said. It is crucial for the iPhone to remain a first-tier brand, said Canalys. Apple did not perform very well in the country in recent years, with a 14-percent drop in sales last quarter.

The Cupertino-based firm's chief executive, Tim Cook, is optimistic about the long-term prospects for the Chinese market, despite competition fostered by WeChat's software ecosystem -- the Chinese social media platform supports both Android and iPhone devices. Apple appointed Isabel Ge Mahe, its former wireless technology vice president, to the recently-created position of global vice president and managing director for Greater China.

To celebrate 10 years of its handsets, Apple will release the iPhone 8. Some analysts believe that the new product will boost the company's influence in China. The group will log USD9.96 billion in operating income in the third quarter, compared with USD8.79 recorded for the same period last year, FactSet forecast.

Follow Yicai Global on
Keywords: Apple Inc. , Smart Mobile , Sale , TECHNOLOGY