'Single's Day' Ecommerce Survey Finds 16.7% of Products Suspected of Misleading Promotions
Yicai Global
/SOURCE : Yicai
'Single's Day' Ecommerce Survey Finds 16.7% of Products Suspected of Misleading Promotions

(Yicai Global) Dec. 13 -- A survey China Consumers Association (CCA) conducted found that, of all products sold on 'Single's Day' (Nov. 11: China's 'Black Friday') -- the world's largest online sales campaign -- 17 percent did not sell at the lowest price, and misleading promotions and other substantial illegal activities persisted.

Compared with prices on the days before and after Single's Day, discounts were offered only for 28 percent of products sold, with 55 percent selling at the same prices, CCA notes in its report dated yesterday.

Problems identified among ecommerce stores mainly included 'price markdown after inflation' and 'original price markup' in all major ecommerce marketplaces, including Alibaba's Tmall, Taobao and JD.com. CCA further discovered prices over Single's Day sales were in fact higher, not lower than regular prices. Also, some stores attracted customers by displaying low prices on their webpages, but with the actual prices significantly higher than the ones advertised.

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