(Yicai Global) May 25 - An outdoor fair that brings together well-known brands from the Yangtze River Delta region is being held in one of Shanghai’s most famous commercial and cultural landmarks, Yuyuan Tourist Mart. Consumers at the event, which will last until June 18, can enjoy discounts in the amusement park, watch performances, visit the market and sample food. This garden party will also further promote post-Covid-19 market recovery and boost consumer confidence.

Women garbed in traditional dress file past a row of vendors’ display carts.

The amusement park will link up many time-honored brands flagship stores, pop-up stores, float markets, brand exhibitions, performances and other activities. The picture shows the pop-up shop of Shanghai famous confectionery brand White Rabbit Creamy Candy.

More than 50 well-established brands now participate in the fair, per statistics. The picture shows Shanghai's Xinghualou time-hallowed food brand.

In addition to daily necessities and gourmet food, gold jewelry and cultural and creative brands also take part in the outdoor fair with various marketing promotions. The image shows a parent holding a child stopping to watch a practitioner of the traditional skill of crafting figurines not intended for consumption from dough.

This year's night economic activities are upgraded again, and every Friday in the Yuyuan Scenic Area, a disc jockey stage will be set up for performances. The picture shows visitors watching traditional opera performances at the lake pavilion of Jiuqu Bridge.

Yuyuan night economic activities will continue until the end of the year, attracting citizens and tourists to spend nights in Yuyuan to play and flourish the night economy. The picture shows several young people watching a traditional diorama in Shanghai.

Editor: Ben Armour

Photo Creditor: Wu Jun