(Yicai Global) March 10 -- Ikea's flagship store on Alibaba Group Holding's retail platform Tmall has officially opened, marking the first time that the world's largest furniture seller has done business through a third-party e-commerce platform.

Ikea's new online outlet offers an array of 3,800-odd products, comprising 40 percent of its entire range, the Netherlands-based Swedish company said today.

Editor: Ben Armour