(Yicai Global) July 31 -- The rapid expansion of offline sales channels has pushed executives of Huawei Technologies Co., whose share of China's mobile phone market surpassed that of Apple Inc. [NASDAQ:AAPL] in the second quarter, to say they will strive to open offline experience stores in 2,000 of China's 2,100 counties this year.

Huawei had opened 1,556 county-level offline experience stores in China by the end of May, and plans to continue to expand.

Huawei Technologies' domestic market share exceeded 20 percent in the second quarter, putting it nearly 12 percentage points ahead of Apple and ranking it first in terms of smartphone sales nationwide.

At Huawei's recently-ended semi-annual performance conference, Yu Chengdong, head of Huawei's consumer business, said he hopes that the firm's smartphone market share in China can be increased further.

"Despite of the challenges, we have a lot of opportunities, especially with rising consumerism, technological advancements and new trends," said Zhu Ping, vice president of Huawei's consumer business and president in the Greater China region.

Huawei is reforming its traditional retail model, Zhu said. Opening more mobile phone stores is not the company's ultimate goal, he said. "Our sales staff are growing into experience consultants, responsible for issues like product use skills introduction, software installation and after-sales services, aside from selling mobile phones."

Huawei will focus on mobile phones and extend its businesses to smart hardware and smart life, which means it will provide more services through offline experience stores, Zhu said. Huawei will display its own products and those from its partners at the experience stores.