(Yicai Global) Dec. 19 -- China's largest smartphone maker Huawei Technology Co. is poised to march into the US market next year and challenge Apple Inc. [NASDAQ:AAPL] on its home turf, said Yu Chengdong, chief executive of the Asian firm's Consumer Business Group.
"Next year, we'll sell our flagship phones in the US through partnerships with mobile carriers," Sina Tech quoted Yu as saying yesterday. "We believe Huawei will bring value to both operators and consumers in America by offering better productions, superior innovation and a greater user experience."
Huawei's market share in the US pales in comparison to other brands as it has no partnerships with local telecoms operators, which is the primary sales channel for phones in America.
The manufacturer has similar plans for Japan. "Next year will be an important one for Huawei," he added.
Huawei is the world's third largest smartphone maker and isn't far behind the second-largest, Apple. Yu believes his company will outrank the California-based company in the near future. The Chinese firm is ahead of Apple and the world's largest producer, Samsung Electronics Co. [KRX:005930], in terms of sales in its home country, industry data shows.
Yu didn't disclose how much Huawei will sell the phones for in the US or which operators it will partner with. He only said that the Mate 10 will be the first model released on the market there. The company will provide detailed information at the Consumer Electronics Show in Las Vegas next month, he added.